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The first step is to do a complete analysis of your site, checking out your market, your competitors, the SEO structure of your site, and where your site is at in the search engines. An analysis is a launching platform into a customized SEO campaign packages based on the analysis information, your needs, and your budget. In the analysis, we discover your site’s potential and a plan to actualize it.
What is SEO?
SEO, or search engine optimization, is the process of moving your website’s pages higher in the search engines for terms people are typing in to try and find products or services in your niche. Increased rankings for key terms means more traffic. Done right, it also means more sales, more conversions, and higher conversion rates. This means, of course, higher profits and more money for you.
A local SEO campaign means ranking higher when people type in your keywords and then add a word for location, like “real estate Boise” or “tune up in Boise”. This is a lot different than national campaigns. A national term would be “walking shoes” or “weight loss tips” where the person is searching for buying or reading online. I only take on full local campaings if the initial analysis looks promising.
When the return on investment looks good, I am willing to take on projects beyond simple optimization and assist you in link building, including content marketing and guest posting. These three processes strengthen your site and allow you to rank for better terms and gain a lot more traffic.
Learn why I am in the field of online marketing, as well as my personal and professional history. Discover my background and story. Find out what I like to do and learn more. Find out what part of online marketing I enjoy most, and what I’ve learned over the years as a web designer who transitioned into SEO.
Find answers to the most common questions I get. Find out what the details of SEO are all about, and get definitions for terms such as link building, guest posting, and content marketing. Also, learn more about the difference between local and national SEO. Learn about how I can help you gain more traffic.
What is SEO, or search engine optimization? For an article on the subject, click here. Just briefly, search engine optimization is the process of ranking higher in the search engines for phrases that are related to your niche, what you do or sell as a business. Mostly, SEO focuses on Google and everything else follows suit. There are a number of benefits of doing SEO with your website over just letting it perform without any help.
The Benefits of doing SEO with a website
What types of search engine optimization do I offer?
More on On-Site SEO
This is the least expensive type of SEO. It involves changing your website so that it automaticall ranks higher for phrases which are carefully chosen based on your business, website, and competitors.
More on Local SEO. For an article on this website on local SEO, click here. Local SEO is the science of ranking for local keywords. Keywords such as “auto repair Boise” and “real estate Boise” are local keywords that require a different kind of optimization than national keywords such as “running shoes” or “music lyrics”. Local SEO involves getting listed in a very specific way in local directories such as
More on National SEO
For national SEO, the strategy is to write best-of-the-web content that will boost your rankings in the search engines and get you ranking for more lucrative terms. Content is carefullly written so that it will be easy to use it for the benefit of your site.
The first thing we do in starting you on the path of SEO optimization is to do a complete analysis of your business, website, rankings, and competition. To learn more about getting started with an analysis, click here or send me an email and I’ll call you and tell you about it.
For a fifteen minute consultation, click the button below. We will talk about your site and the possible benefits of my work. We’ll look briefly at your site and talk about what would happen if you signed up for an analysis package. I have to be very selective about what I work on, as there are a lot of sites that aren’t compatible with what I do because of a bad tactic that was accidentally used or because of the competitiveness of the industry. But hopefully, your site fits my criteria – give me a call to find out more.